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Glossary ​

Every term used in these docs, in plain English: WordPress words, Logo Carousel words, and the few that mean something specific here.

If a word in the documentation stopped you, look for it here. Terms are in alphabetical order, and each one links to the page that covers it in depth.

Three pairs cause the most confusion, so here they are up front:

  • Block vs. shortcode. These are two different ways to put logos on a page. See Block and Shortcode.
  • Block vs. view. A block holds its own logos and settings inside the page. A view is a saved classic configuration that you place with a shortcode. See View.
  • Module vs. panel. A module is a site-wide feature switch on the dashboard. A panel is a section of settings on one block. See Module and Panel.

A ​

AJAX ​

A way for a page to get new content from the server without reloading. When Ajax Search narrows your logos as someone types, or a Load More button adds the next batch in place, that's AJAX at work. The content changes, the page stays put, and the visitor keeps their scroll position.

Ajax Live Filter Pro ​

A row of category buttons (or a dropdown) above your logos. Clicking one shows only the logos in that category. Turn it on in a block's Layouts panel. See Ajax Live Filter.

A search box above your logos that hides non-matching logos as the visitor types. See Ajax Search.

Alt text ​

A short written description of an image. Screen readers read it aloud, and browsers show it if the image fails to load. In Logo Carousel you set it per logo in the Logo Alt Text field. If you leave it empty, the logo's title is used instead. See Accessibility.

API key ​

A long secret code that an AI company gives you so your site can use their service. Build with AI needs one from Anthropic, Google Gemini, OpenAI or Groq, unless you've connected a provider through WordPress itself. You paste it in Logo Carousel → Settings → AI Configuration. See AI configuration.

Aspect ratio ​

The shape of an image, written as width:height. 1:1 is square and 16:9 is wide. Logo Carousel's Aspect Ratio setting puts every logo in a box of the same shape, so logos of different sizes line up neatly. Logos are never cropped. They're scaled to fit inside the box. The default, Original, keeps each logo's own shape.

Attribute ​

A single saved setting on a block, stored as JSON inside the page's content. You'll only meet the word if you build blocks in code. See Shortcodes and Block Attributes.

Autoplay ​

The carousel moves on by itself, with no click from the visitor. In the Carousel block it's on by default, with a 3-second Autoplay Delay and Pause on Hover turned on. You'll find it in Layouts → Carousel tab. The Marquee block doesn't use autoplay. It scrolls continuously by design.

B ​

Block ​

A piece of content you add in the WordPress editor with the + button. Logo Carousel adds five: Carousel, Grid, List, Marquee and Table, grouped under Logo Carousel in the inserter. Blocks are the recommended way to use the plugin, because you see the result as you build it. See Blocks Overview.

Block editor ​

WordPress's standard page editor, sometimes still called Gutenberg after the project that built it. If you edit pages by clicking on content and changing settings in a sidebar on the right, you're in the block editor.

Breakpoint ​

The screen width at which a layout changes, for example dropping from five logos per row to two on a tablet. Logo Carousel uses three devices: Desktop (wider than 900 px), Tablet (900 px and below) and Mobile (600 px and below). Settings with a device switcher next to them can take a different value for each.

Build with AI ​

The feature that turns a plain-English description ("a slow grayscale marquee of partner logos") into a configured block. You bring your own API key. The docs page is called AI Builder. Its toolbar partner is Refine with AI.

C ​

Classic version ​

The older way of using the plugin, and it still works fully. You add logos under Logo Carousel → All Logos, design a view under Manage Views, and place it with the [logocarousel id="…"] shortcode. Classic views and blocks don't share logos. See Classic Overview.

Click action ​

What happens when a visitor clicks a logo. It's set per block under Logo Images → Click Actions: Disabled (the default), Logo URL (opens the logo's link in a new tab) or Popup (opens the Logo Details popup). Logo URL and Popup are Pro features.

CPT ​

Short for custom post type: a kind of content WordPress stores alongside posts and pages. Logo Carousel uses a few. Classic logos (sp_logo_carousel), classic views (sp_lc_shortcodes) and Saved Templates (sp_lc_template) are each a CPT. You rarely need the names, except when auditing your database. See Uninstalling & Data.

D ​

Demo logos ​

Placeholder logos that arrive when you insert a pattern or let Build with AI start a block. They're there so you can see the design working. Click Edit Logos in the block toolbar and pick your own images, and your selection replaces the whole demo set. Don't publish with them.

Display Elements Pro ​

The text that can appear with each logo: its title, description and a Read More link. Configured in the Display Elements panel. See Display Elements.

Dynamic block ​

A block that WordPress builds fresh on the server each time the page loads, instead of saving finished HTML into the page. All five Logo Carousel blocks are dynamic. That's why a change to a plugin setting shows up everywhere at once, and why the blocks show nothing while the plugin is deactivated.

E ​

Edge fade ​

A soft fade at the left and right edges of a moving row of logos, so logos dissolve in and out instead of being cut off by a hard line. Available on the Carousel and Marquee blocks.

I ​

Inspector ​

The settings sidebar on the right of the block editor. Select a block and its panels appear there. If it's hidden, click the Settings icon (a square split in two) at the top right of the editor.

Integration ​

A switch that adds a Logo Carousel element to a page builder such as Elementor or Divi. All six are on by default. See Integrations.

L ​

Lazy loading ​

Waiting to download an image until the visitor is about to see it, so the page loads faster. Each Logo Carousel block has a Lazy Load switch in its Logo Images settings, and it's on by default. The logos visible on first load are always fetched straight away, and only the rest wait. See Performance.

License gate ​

What Logo Carousel Pro does when the site has no active license. The blocks keep working in the editor, but on the live site visitors see nothing where the block would be. Administrators see a pink notice asking them to activate the license instead. An expired license doesn't trigger the gate: your showcases keep rendering, and you only lose updates and support. See Installation.

Logo category ​

A label you give a logo, such as "Sponsors" or "Technology partners". In a block you set it in the Category field when editing a logo, and a logo can have several. Categories are what Ajax Live Filter filters by. Classic logos use Logo Carousel → Categories instead. See Logo categories.

Logo source ​

The set of logos a block displays, and where they come from. For blocks, that's images from your WordPress Media Library, stored inside the block along with each logo's title, link and other details. For the classic version, it's the logos under All Logos. See Adding Logos.

M ​

Marquee ​

A strip of logos that scrolls continuously, like a news ticker, with no slides and no stopping. It's also the name of the block that does this, which has Standard, Wave and Ribbon styles. See Marquee.

Media Library ​

WordPress's store of uploaded files, under Media in the admin menu. Every logo in a Logo Carousel block is a Media Library image. Uploading the same file twice reuses the existing image instead of making a copy.

Module ​

A site-wide feature switch on Logo Carousel → Getting Started → Modules: Saved Templates, Ready Patterns Library, Build with AI, Scheduling, Analytics, Motion Effects and Glassmorphism. All are on by default. Turning one off hides its controls everywhere, and turning it back on restores your saved settings. See Modules.

Motion effect Pro ​

An animation tied to how the visitor reaches or scrolls past a block: an Entrance Animation when it comes into view, a Scroll parallax drift, or Sticky positioning. Visitors who've asked their device to reduce motion don't get the entrance or scroll effects. See Motion Effects.

P ​

Page builder ​

A plugin or theme that replaces the WordPress editor with its own drag-and-drop canvas, such as Elementor, Divi, WPBakery, Beaver Builder, Bricks or Oxygen. Logo Carousel works in all six through Saved Templates. See Integrations.

Panel ​

One collapsible section of a block's settings in the inspector, such as Logo Images, Layouts or Advanced Settings. Only one panel is open at a time.

Pattern ​

A ready-made design from the Ready Patterns Library that you insert with one click and then make your own. Patterns are downloaded from ShapedPlugin's pattern server when you open the library. A pattern isn't the same as a Saved Template. See Ready Patterns.

Placements ​

The Logo Showcase Placements list on the dashboard. It shows every page where a Logo Carousel block, shortcode, Saved Template or page-builder element is used. See Dashboard Overview.

The Logo Details window that opens over the page when a visitor clicks a logo, if the block's click action is Popup. It shows the logo larger, with its title, categories, description and link, plus arrows to step to the next logo. See Logo Details Popup.

R ​

Reduced motion ​

A setting in Windows, macOS, iOS and Android that asks websites to keep animation to a minimum. Logo Carousel respects it for motion effects, the Marquee and Staggered carousel animations. A carousel with autoplay still advances, though. See Accessibility.

Refine with AI ​

The block-toolbar button that sends an existing block's design settings, plus your instruction ("make the logos bigger and slow it down"), to your AI provider and applies the changes. Your logos themselves are never sent. See AI Builder.

S ​

Saved Template ​

Your own finished design, saved once and reused anywhere. You build it in the block editor, and it gets a shortcode like [lc_template id="12"] that works in pages, widgets and page builders. Edit the template and every place that uses it updates. See Saved Templates.

Scheduling Pro ​

Showing a block only between a start and end date and time, set in the block's Scheduling panel. Outside that window the block simply isn't sent to visitors. See Scheduling.

Shortcode ​

A short code in square brackets, such as [logocarousel id="42"], that WordPress swaps for real content when the page loads. Logo Carousel has two: [logocarousel] for classic views and [lc_template] for Saved Templates. See Shortcodes and Block Attributes.

SVG ​

A vector image format that stays sharp at any size, which makes it ideal for logos. SVG files can also contain code, so Logo Carousel only accepts them from administrators, and only when the block's Allow SVG Uploads switch is on. It cleans every SVG before saving it.

T ​

Taxonomy ​

WordPress's word for a way of grouping content. Categories and tags are taxonomies. Classic logos are grouped with the Logo Categories taxonomy (sp_logo_carousel_cat). Block logos use their own categories stored in the block, not a taxonomy.

Tooltip Pro ​

A small label that appears next to a logo on hover (or on tap, on touch screens), showing the logo's title and optionally its description. See Tooltips.

Transform Pro ​

Switching a block to another Logo Carousel block without rebuilding it, for example turning a Carousel into a Grid. You do it from the block toolbar's Transform to menu. Your logos and every setting the new block understands come across. See Block transforms.

U ​

uniqueId ​

An internal ID, such as lcpro-carousel-a1b2c3, that every block gets automatically. Logo Carousel uses it to keep each block's styling separate, so two carousels on one page never affect each other. You don't set it, and you don't need to. If you want your own ID for CSS, use Additional CSS ID in Advanced Settings.

V ​

View ​

A saved configuration in the classic version: which logos to show, the layout and the styling. You create views under Logo Carousel → Manage Views, and each one gets a shortcode like [logocarousel id="42"]. See Manage Views.